What do you do when you sell a company for $100 million? Make another one, of course.
That's what Barry Hinckley, who co-founded and sold the HR software company Bullhorn for $100 million, just did. Last month marked the official launch of his new app,
Yotme, a kind of
Linkedin for nightlife that allows pre-approved members of similar demographics to combine and conquer various get-togethers throughout their respective cities.
In one business-oriented application, it has been adopted by publicists who are tasked with getting members of the media to attend event-promotions showcasing the latest sneakers, handbags, booze, etc. Yotme lets them efficiently connect with the kind of
influencers and reviewers they hope will be eager to spread the word. (A recent event in Boston sponsored by Makers Mark and Effen Vodka, sold out within hours of posting).